Corporate Identity

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Der allgemeine Trend ist: Unternehmen werden immer mehr verpersönlicht (Corporate Identity, Visitenkarte, Image), Personen immer mehr verbetrieblicht (ein Funktionszusammenhang).

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Zitat der Woche

"The relation beween a singular causal statement like 'The short circuit caused the fire' and necessary and sufficient conditions seems, in brief, to be this. The fuller we make the description of the cause, the better our chances of demonstrating that it was sufficient (as described) to produce the effect and the worse our chances of demonstrating, that it was necessary; the fuller we make the description of the effect, the better our chances of demonstrating that the cause (as described) was necessary, and the worse our chances of demonstrating that it was sufficient."

Donald Davidson, Berkeley

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Corporate Identity

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